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Marketing optimization is when you take a look at your marketing campaign data and make decisions around which ads and which campaigns you should keep running, and which ones you should pause.

Why is Marketing Optimization Important?

If you're spending hundreds, thousands, or even millions of dollars a month on marketing, you better be able to spend it as efficiently as possible.

Obviously, you want to keep spending money on campaigns that are getting you customers and making you money. You want to stop running campaigns that are costing you more money than they are making you. You are looking to get a positive return on your investment (ROI).

And that's not where marketing optimization ends. When you find something that is working, and getting you customers, you can optimize it even further by making tweaks to your campaign to see if you can increase your conversion rates.


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